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The difference between PR (Public Relations), Marketing and Advertising

Pr, marketing and advertising are all tactics that can be use in promotion of the brand…but knowing the difference between them can...

Brand Archetypes: Which Genre Does Your Brand Fall Under?

If your business was a movie, what genre would it fall within? We call this an archetype. It’s a universal collective of...

20 Epic PR Quotes

Navigating your perception to the public and especially the press can seem like a daunting task. But getting ahead of your own...

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