20 Epic Branding Quotes

When it comes to making a purchase, the decision for many consumers ultimately comes down to brand recognition. As the culmination of the identity, messaging, feelings and themes surrounding your company, a brand goes a long way in fostering lasting relationships with the clients and affecting your profits and revenues. Whether you’re building the foundation of a Fortune 500 company or launching a new app, any business owner could gain branding inspiration from the insights provided below:

1. “If people believe they share values with a company, they will stay loyal to the brand.” ― Howard Schultz, CEO of Starbucks

2. “I am all for conversations. But you need to have a message.” -Renee Blodgett, President, Blodgett Communications

3. “By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.”-Ardath Albee, Author of Emarketing Strategies for the Complex Sale

4. “People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” -Malorie Lucich, Facebook Spokesperson

5. “Marketers need to build digital relationships and reputation before closing a sale.”-Chris Brogan, Keynote Speaker, Founder, New Marketing Labs

6. “There is no black magic to successfully attracting customers via the web.” -Rand Fishkin, Founder, Seomozhttps://www.nomorewackpitches.com/

7. “Before you create any more ‘great content’, figure out how you are going to market it first.” -Joe Pulizzi and Newt Barrett, Authors of Get Content Get Customers
8. “Make sure you test your brand story’s recipe with whomever you’re cooking it for.” ― Laura Busche, Lean Branding

9. “Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.” ― Richard Branson, Founder of Virgin Group

10. “People change, and so do their aspirations, and so should brands.” ― Laura Busche, Lean Branding

11. “A business has to be evolving, it has to be fun, and it has to exercise your creative interests.” ― Richard Branson

12. “Content is of great importance, but we must not underestimate the value of style” ― Maya Angelou, Author

13. 13. “No matter what, the very first piece of social media real estate I’d start with is a blog.” -Chris Brogan, Keynote Speaker, Founder, New Marketing Labs

14. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” -Guy Kawasaki, Former Chief Evangelist, Apple, Co-founder AllTop.com

15. “Doing well with blogging is not about writing one key post, it is about performing day after day and helping a few people at a time.” -Aaron Wall, Author of the SEOBook Blog

16. “Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” ― Zig Ziglar, American author, salesman, and motivational speaker

17. Your brand is what other people say about you when you’re not in the room.” ― Jeff Bezos, founder of Amazon.com

18. “Entrepreneurs average 3.8 failures before final success. What sets the successful ones apart is their amazing persistence.” ― Lisa M. Amos

19. “Tell a story. Make it true. Make it compelling. And make it relevant.” ― Rand Fishkin, Founder of Moz
20. “In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” ― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time.
Enjoyed these nuggets of wisdom? Pair what you learned with the #LaunchLove Brand Identity guide to take your brand to the next level

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