20 Epic Marketing Quotes

Marketing is the backbone of any successful organization. As you build and grow your business baby here are 20 amazing quotes to inspire your startup strategy:

1. John Costello, Dunkin’ Donuts: On expanding to digital platforms: “Mobile and marketing go hand-in-hand.”

2. Sheryl Adkins-Green: “Marketing momentum is about the everyday energy and relevance that you keep pulsing throughout your brand and organization.”

3. Doug Collier: “The world is changing so fast, particularly from a marketing standpoint, that if you’re not interested in learning new things you’ll be left in the dust very quickly.”

4. Lorraine Twohill: “The way I think about marketing—and the way I tend to talk to my team about it—is knowing the user, knowing the magic, and connecting the two.”

5. Peep Laja: “Tell people why they should buy from here, don’t just hope they’ll figure it out.”

6. Anne Finucane: “If you create a purpose, make sure you deliver on that purpose. It is the filter through which you make every decision.”

7. Trevor Edwards: “Marketing exists to serve our consumers – one at a time.”

8. Deborah Wahl: “Good advertising creates emotion.”

9. Joseph Tripodi: “We can’t be obsessed or seduced by data. At the end of the day that emotional response is still a necessity.”

10. Joanna Wiebe: “Think about your prospect. Know them personally. And always message with what they want – not what you want to say or what you think they might want – in mind.”

11. Diane Dietz: “Years ago it was more about a price proposition, vs. today, where it’s more about developing brands with promised solutions to the consumer.”

12. Robin Korman: “Always think about the next horizon. Customers own the conversation now. You must play among them to influence them.”

13. Karen Quintos: “Real-time marketing means moving at the speed of the customer, understanding their pain points or interests, and serving up the right information at the right time.”

14. Jeff Jones: “As a marketer, you have to be driven by the consumer that you are serving, and you can only do that when you are insanely curious about them. You can’t change the world if you are not curious about it.”

15. Nigel Burton: “A big part of [marketing] success is that the client has to be fully involved and stay involved.”

16. Brian Massey: “Consumers expect consistent quality of experiences and consistent use of brand symbols.”

17. Ann Handley: “Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.”

18. Christopher Gimmer: “People are more persuaded by actions of others more than any proof you could offer them.”

19. Neil Patel: “One of the main aims of content marketing, is to help people before they actually purchase something from you.”

20. Jeffrey Eisenberg: “Conversion rates are a measure of your ability to persuade visitors to take the action you want them to take. They’re a reflection of your effectiveness at satisfying customers. For you to achieve your goals, visitors must first achieve theirs.”

Quotes got you thinking? Continue to map your marketing plans with the help of our Marketing Roadmap Planner.

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