The difference between PR (Public Relations), Marketing and Advertising

Pr, marketing and advertising are all tactics that can be use in promotion of the brand…but knowing the difference between them can be essential to how you run your business. I’ve assembled a few notes outlining the differences between each...

Brand Archetypes: Which Genre Does Your Brand Fall Under?

If your business was a movie, what genre would it fall within? We call this an archetype. It’s a universal collective of unconscious patterns, symbols or imagery that people use to assign meaning to something. Why is it important? Well...

20 Epic PR Quotes

Navigating your perception to the public and especially the press can seem like a daunting task. But getting ahead of your own story is possible and an empowering way to position your way for success. I’ve have compiled a list...

20 Epic Marketing Quotes

Marketing is the backbone of any successful organization. As you build and grow your business baby here are 20 amazing quotes to inspire your startup strategy: 1. John Costello, Dunkin’ Donuts: On expanding to digital platforms: “Mobile and marketing go...

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